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United partners with Sesame Workshop for children in need
United Airlines and Sesame Workshop today announced a new partnership to support children in need worldwide.
During September, the airline will highlight Welcome Sesame on its Miles on a Mission platform, a crowd-sourcing program for loyalty members to donate miles .
Donated miles help Sesame Workshop, the nonprofit organization behind Sesame Street, deliver early learning and nurturing care to children and caregivers.
Recipients are impacted by conflict and crisis – including children and families in Ukraine, the Middle East, South Asia, Latin America, East Africa, and other regions.
United will match the first million miles raised by Sesame Workshop before the end of the year.
“We’re rallying our most loyal customers to join us in supporting the work that only Sesame Workshop can do – for children around the world who need it the most,” said Josh Earnest, SVP.
“Extending our partnership with Sesame Workshop allows Mileage Plus members to donate miles and maximize the impact.”
The updated program also makes it easier for MileagePlus Members to get involved with more opportunities to use their miles.
Members will receive more updates throughout the year, including community-focused stories, donation celebrations, and donor highlights.
Over 43 million children around the world have been forcibly displaced.
Welcome Sesame helps families from classrooms and health clinics to TV and mobile devices.
United kicked off its relationship with Sesame Workshop when the airline named Oscar the Grouch as its Chief Trash Officer to help build awareness of sustainable aviation fuel.
Oscar has appeared in more than 30 pieces of original video, digital, social and out-of-home content to date.
United also recently launched new children’s amenity kits that feature iconic Sesame Workshop characters like Oscar and Elmo.
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