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UNWTO, Council of Europe to promote cultural routes
United Nations World Tourism Organization (UNWTO) and the Council of Europe are working together to develop Europe-wide Cultural Routes.
They will explore what value cultural routes can offer for sustainable tourism development and cultural heritage.
The collaboration will also highlight the routes’ potential for advancing social, economic and cultural development.
This will benefit both Europe and its partner countries by strengthening cultural and historical ties, they said.
The two organisations will be collaborating first in the sphere of creative tourism, to showcase good practices in line with the International Year of Creative Economy 2021.
UNWTO Secretary-General Zurab Pololikashvili said: "All along the Cultural Routes, tourism has the power to support jobs and create other development opportunities for communities. It is also a chance to protect and promote cultural heritage and to celebrate creativity."
Council of Europe Secretary General Marija Pej-inovi-‡ Buri-‡ added: "The Cultural Routes programme plays an important role in the promotion of Europe’s rich cultural heritage, in addition to being an effective tool for fostering intercultural dialogue."
We are delighted that the UN’s World Tourism Organisation will contribute its expertise to the Cultural Routes programme."
The partnership will also see UNWTO and the Council of Europe colborate through research, training and policymaking.
Special attention will be paid to the mapping of Cultural Routes and to promoting greater accessibility for persons with disabilities.
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