US and Cuba officials have begun talks this week to restart scheduled commercial flights between the countries, but JetBlue is not hanging around waiting for a deal to be struck.
The airline will add a second weekly charter flight from New York to Havana in December, expanding its partnership with licensed travel firm Cuba Travel Services.
The new non-stop flights will operate every Tuesday from December 1.
"Even as the world anticipates what future air travel to Cuba will look like, we recognise that many Americans need to travel there today," said Scott Laurence, senior vice president airline planning, JetBlue.
"We want JetBlue to be the favorite airline for travel to Cuba — more frequencies with our charter partners and our unmatched onboard experience position us perfectly to be the airline of choice."
The US and Cuba governments are looking to resume scheduled flights for the first time in more than 50 years, which will only commence once a new civil aviation agreement is approved.
Scheduled flights to Cuba could begin sometime next year, US government officials revealed last week.
