A marketing campaign for US tourism has been heralded a success.
The million multl-media campaign for Brand USA, in partnership with ad agency JWT, was launched in the UK in May.
Before and after research showed that 14% more Brits said they intend to visit the country after the campaign was aired.
Jay Gray, vice president of business development Brand USA, said: "We are extremely pleased how the campaign has run to date, and with the results so far. We are committed in our activities to the UK market, the largest overseas visitor market to America, and very much look forward to developing further initiatives that will reach both the trade and the consumer directly."
