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US Travel Association hands over Marketing Outlook Forum to TTRA
The U.S. Travel Association announced today that it is handing over its Marketing Outlook Forum (MOF) conference to the Travel and Tourism Research Association (TTRA).
TTRA announced that it would rename the 37-year-old event the Global Travel Outlook Conference and will feature experts from the United States, Canada and Europe discussing current trends and issues that impact the industry. The new conference is slated for October 25-26 in Chicago.
"The Marketing Outlook Forum has long been a signature event for our industry, and we are pleased to entrust it to TTRA," said Roger Dow, president and CEO of the U.S.Travel Association. "TTRA’s strong partnership with research and destination leaders assures that the latest travel insights will continue to be provided through this valuable conference."
This year, the 2012 conference program will be led by a steering committee chaired by Dr. Sheila Flanagan, Dublin Institute of Technology (Ireland) and chair of the board of TTRA, with support from Dr. Suzanne Cook, a senior advisor to the U.S. Travel Association and the longtime principal of the Marketing Outlook Forum.
More information on the event is available on the TTRA website at www.ttra.com.
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