United Kingdom
United States
Asia Pacific
US travel giant Cendant poised to buy Ramada
Cendant Corporation’s hotel group has agreed to purchase Ramada International Hotels & Resorts from Marriott.
The deal, which is expected to be concluded in the next few months, will add 204 mainly franchised hotels to Cendant’s portfolio, representing 27,728 rooms in 26 countries. Financial terms have not been disclosed.
“Both Cendant Corporation and Marriott International do not expect that the financial impact of the transaction will be material,” a statement said.
The transaction will complete the acquisition of all worldwide trademark rights for the Ramada brand by Cendant. The company acquired the rights for the US, where it franchises 819 Ramada properties representing 94,128 rooms, earlier this year. Cendant also licenses Ramada rights in Canada, where it franchises 71 properties representing 7,571 rooms.
Cendant Hotel Group chairman and chief executive Steven A. Rudnitsky said the transaction would “unite the Ramada brand as a worldwide entity under a single company and further demonstrate Cendant Hotel Group’s commitment to the brand.”
He added: “When completed, this purchase of Ramada International will extend our control of the brand throughout the world and integrate two systems currently led separately by Cendant and Marriott.”
Cendant claims to be the world’s largest lodging franchisor with 6,349 hotels representing 509,932 rooms on five continents including brands such as under the Super 8, Days Inn, Ramada, Travelodge and Howard Johnson.
Report by Phil Davies
Related News Stories:
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls
Unexpected wave rocks cruise ship