USA Today Travel Media Group has announced the beta launch of HotelMe, an authenticated hotel review site.
HotelMe, a joint venture of USA TODAY Travel Media Group and District Hospitality Partners, will offer authenticated hotel reviews checked against hotel records, through a patent pending process that will show verified reviews from guests who paid and stayed at the reviewed hotel.
Fake reviews are a bane of the industry and have been the source of past controversy at sites like TripAdvisor and others.
Hotel brands – including Hyatt, Best Western, La Quinta, Trump, Preferred Hotels, Omni, and Radisson – have already signed on to verify whether review writers actually stayed at their properties, regardless of how or where they booked the room.
