Las Vegas, which was wildly successful with its “What happens here, stays here,” is looking for a new slogan.
Tourism officials have applied for a trademark on the phrase “Your Vegas is showing,” the Las Vegas Review-Journal reported.
The phrase has yet to be tested by focus groups and survey respondents.
If it does well it could appear in print ads and on television as early as this fall, according to the Las Vegas Convention and Visitors Authority.
Terry Jicinsky, the authority’s senior vice president of marketing, said “Your Vegas” won’t replace the famed “What happens here, stays here” slogan.
But the new tag line would instead join a set of Las Vegas slogans aimed at narrow audiences, including “Not business as usual,” aimed at meeting planners; “Overtime guaranteed,” to promote special events; and “A world of entertainment,” for international audiences.
Report by David Wilkening
