It might not seem like the best time to start a new travel business – especially not one specialising in selling cruises – but James Cole isn’t going to let a pandemic crisis get in the way of his plans.
Here he talks to TravelMole editor Bev Fearis about the launch of his Bolton-based luxury cruise business, Panache Cruises, a specialist in elite ocean, river and expedition and yacht-style cruising, and explains why he believes ‘now is as good a time as any’.
