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Virgin America raids Banana Republic’s closet
This August, Virgin America’s flight attendants trade in their uniforms for Banana Republic’s concept of ‘utility chic.’
The makeover comes in time for Virgin America’s fifth anniversary.
Virgin’s leather ‘bomber’ jacket, pencil skirt and pumps translates into everyday style. Photo: Virgin America
"In creating the uniform designs for Virgin America, we wanted to respect the heritage of in-flight uniform design while injecting a modern twist that’s both functional and fashionable," remarked Banana Republic Creative Director and Executive Vice President, Simon Kneen. "We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America’s signature style."
Fabrics were designed for all-weather versatility. Skirts, shirts and belts have extra give so flight attendants reaching for upper luggage bins won’t suffer from slippage and unwanted exposure.
Passengers will be able to steal the look by ordering in flight. Men’s and women’s trenches, bags and aviator bags will all be available on board.
Banana Republic will also be selling basics like skirts, tops and outerwear based on Virgin’s new swagger in stores starting August 7.
by Gretchen Kelly
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