United Kingdom
United States
Asia Pacific
Virgin Atlantic appoints new commercial director
Virgin Atlantic Airways today announced the appointment of Willy Boulter as director, commercial planning and strategy.
Reporting to Chief Operating Officer Lyell Strambi, Mr Boulter will be responsible for strategy, planning, revenue management and pricing, commercial systems and regional country operations. He replaces Mr Conrad Clifford.
Mr Boulter previously worked with Cathay Pacific and, more recently, with South African Airways. During his time at South African Airways time, he held various positions including regional management, corporate planning, alliances, network and revenue management.
Welcoming the appointment, Mr Strambi said: “Atlantic said: “Willy joins Virgin Atlantic at an exciting time in our development this summer with the delivery of the A340-600 for which Virgin Atlantic are launch customer.”
Related News Stories:
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
The Northern Lights in Fairbanks