United Kingdom
United States
Asia Pacific
Virgin Australia expands partnership with Sabre
Sabre Corporation has agreed an expanded partnership with Virgin Australia.
It will unlock enhanced retailing capability.
“We’ve had a strong and highly successful relationship with Virgin Australia for many years, so we’re delighted to build on that foundation,” said Roshan Mendis, CCO, Sabre Travel Solutions.
“Adding this suite of solutions will enable Virgin Australia to step into the future of modern airline retailing.”
Under the new agreement, Virgin will deploy Sabre Air Price IQ and Sabre Ancillary IQ designed to help airlines improve revenue management optimisation.
Powered by Sabre Travel AI, the solutions use flight and market insights combined with advanced machine-learning models.
They have also renewed their multi-year distribution agreement so Sabre-connected travel agencies can continue to book and service air and ancillary offers.
Dave Emerson, CCO, Virgin Australia said: “Our deeper alliance with Sabre will enable us to create better offers for customers.”
Virgin Australia uses an extensive portfolio of Sabre solutions, including Sabre’s Passenger Service Solution (PSS), Fares Manager, E-commerce platform and Network Planning tools.
After relaunching the airline in 2020, Virgin Australia currently flies to 42 domestic and seven international destinations.
Learn more about : Sabre ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel