Virgin Holidays has appointed an industry outsider as marketing and customer experience director.
Amber Kirby was marketing and customer experience director global brand director, skincare and Boots health and beauty and before that worked for Procter & Gamble.
She will take up her new role on March 12, reporting to Virgin Holidays managing director Joe Thompson and heading up a team of 35.
She replaces Claire Cronin, who left last summer to become vice president marketing at Virgin Atlantic.
"Virgin Holidays has been responsible for delivering some of the most iconic marketing campaigns in travel including Rock Star Service, Mojo and Seize The Holiday," said Kirby.
" I’m really excited about continuing to grow a much-loved British brand with an award-winning in-house team, whilst simultaneously tackling other business priorities such as a loyalty initiative and improving the digital experience."
