Virgin Holidays has launched an interactive travel show through social media to promote its brand.
Give Me a Break features four comedians, including writer and presenter Danny Wallace, Shappi Khorsandi, Ellie Taylor, and Justin Moorhouse.
The format sees the four travelling across the globe with an itinerary decided entirely by the audience at home, who got involved through Facebook, Twitter, Google+ and Instagram channels, and on www.GMAB.co.uk.
Anyone who took part also entered a competition to win a holiday to the same destinations featured – South Africa, Barbados, Sri Lanka and the Deep South USA.
The four 20-minute shows created can be seen at www.youtube.com/virginholidays.
Virgin Holidays marketing director Andrew Shelton said: "We were really pleased by the way our social fans engaged with the concept and how it captured their imagination. As a result, we’ve got some fantastic and original content to help tell the story of a Virgin Holiday."
