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Virgin Holidays launches personalised escorted itineraries
Virgin Holidays is launching three highly personalised tours throughout California, encouraging British holidaymakers to spend more time exploring the West Coast.
Billed as The Showcase Collection the three launch tours will test the appeal for greater escorted itineraries, with the tour operator prepared to roll out more Showcase tours across the US and Canada over the next 18 months.
Virgin said the launch of the three new tours will support the two key West Coast gateways of Los Angeles and San Francisco and are designed to encourage more British holidaymakers to venture outside of key cities.
All three tours will host between 20 and 40 guests and will run in June, August and September 2019.
Each tour is a one-off, unique itinerary, exploring the breadth and diversity of the Californian state and targeted at three distinct travellers: families, empty nesters and the luxury market
The three tours include a 14-day Californian Family Adventure taking in Anaheim, Palm Springs, Los Angeles and Huntington Beach from £4,769; a nine-day Virgin Vines tour from £2,686 per person, taking in California’s Wine Country.
The third tour is called California Dreaming, a 10-day mixed board tour from £5,049 per person from San Francisco to Los Angeles.
Prices exclude flights.
Angus Bond, head of USA & Canada at Virgin Holidays, said: "We’re seeing increasing demand from customers for highly personalised, show-stopping, curated tours and the launch of our Showcase Collection delivers this in bucket-loads.
"We’re confident that by bringing British holiday-makers out of the usual Californian comfort-zone, they’ll have memories of a lifetime and spread the word about the breadth and beauty of America’s West Coast."
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Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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