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Virgin Holidays marketing chief joins Cheapflights
Virgin Holidays head of marketing Sam Otter has joined Cheapflights in the newly-created role of global head of customer and marketing communications.
Otter joined Virgin as head of loyalty and insight three years ago and previously worked for mobile brand, o2, where she spent eight years in a number of roles and most recently as head of direct marketing.
She began her career in the marketing department of The Walt Disney Company.
At Cheapflights, Otter reports to global marketing director Andrew Shelton, with whom she worked at Virgin Holidays, and who joined Cheapflights in October last year.
Cheapflights is looking to increase the pace of its brand roll-out with the launch of its next-generation sites and tools over the next six to nine months.
In October last year its parent, Momondo Group, announced a multi-million pound investment from Boston-based private equity fund, Great Hill Partners, valuing the group at more than £132 million.
Shelton said: "This is a key appointment for Cheapflights as we look to further build engagement in the UK, US and English-speaking markets around the world.
"Sam is a talented, proven marketeer and has an important role to play in helping us to build closer relationships with connected users around the world. I am delighted to be working with her again."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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