Virgin Holidays is planning to open concessions in 20 Next high-street stores.
The concessions will open between now and July at locations across England, Scotland and Northern Ireland.
Virgin said they will offer a full travel agency service.
The partnership is the first of its kind between a retailer and a fashion brand and supports Virgins strategy to reach a core family demographic.
The new stores include Crawley Country Oaks, Belfast Donegal Place and York Vangarde Retail Park.
Virgin Holidays head of retail Dan Buckingham said: "We’re continually looking to diversify and expand our retail network – and Next is an obvious partner. Not only do they fit our current customer demographics, they also have a retail footprint that is well-located and superbly designed. We’re confident this partnership will deliver stand-out results for both businesses."
