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Virgin launches research into sales channels
Virgin Atlantic has enlisted digital research specialist, eDigitalResearch, to launch a number of surveys designed to improve its direct sales channels.
Virgin research manager product and service Paul Ward said: “All airlines are operating in a challenging environment at this time of rising fuel prices and so it is even more important for us to better understand what our customers value, from the moment they book with us right through to arriving at their destination.
“The flexibility of the research toolset is key to allowing us the flexibility to conduct research as and when we need to. It has also meant that we can mirror the site survey across our other sales channels including our contact centres and travel agency network.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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