Virgin Holidays has opened its first concession stores in two London Sainsbury's outlets, Kensington and Merton.
The stores, which expect to reach 100 by March 2012, boast touch screen technology as well as kids areas.
“Our research has shown us that there is a real appetite amongst customers for face-to-face contact with someone when booking their holiday.
“We're extremely excited about our new venture with Sainsbury's and are very confident about the potential offered by the coming together of two such powerful brand,” said customer director for Virgin Holidays, Mark Anderson.
By Diane Evans
