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Virgin to go with live TV
Virgin Blue is about to become only the third airline in the world to offer live television on its flights.Virgin has teamed with Foxtel and Austar to have 24 channels of live television beamed to its aircraft by satellite.
The new “live2air” service, to be officially launched in Melbourne on Monday, will see seat-back video screens installed in every seat. It is understood pricing will be between $5 and $10.
Content will include SkyNews Australia, Fox News, CNN, sports channels, children’s programming and entertainment or music programs.
Virgin chief executive Brett Godfrey said the prototype aircraft was going though trials to iron out any remaining bugs before entry into service.
“I believe that this is going to be the best thing to happen to domestic travel since low fares were introduced into this country,” Mr Godfrey said yesterday.
“There’s not another initiative out there, particularly on the longer sectors, to compete with it.
“People have got to realise that this is live TV at 30,000ft and it just hasn’t been done in this part of the world before.”
Graham Muldoon
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