Virgin Voyages is celebrating record international growth across the UK, Europe, Australia and New Zealand as it looks ahead to 2026.
The cruise line has announced key hires, and in the UK – now Virgin Voyages’ second-largest global market – revenue is up 17% year-over-year.
The company has experienced a 34% rise in average selling values paired with a 154% jump in Caribbean bookings among UK customers.
Across Europe, Australia and New Zealand, momentum has been equally strong.
“2025 has been a landmark year of growth across all our international markets,” said SJ Walker, Director of UK Sales.
“The UK travel trade has truly embraced our brand, and we’ve seen travellers booking earlier, sailing longer and choosing higher end experiences.”
It is strengthening its on the ground team in the UK with Kelly Green joining as Sales Manager UK from Hays Travel, bringing extensive experience across the UK trade, including retail, homeworker, and consortia sectors.
Also, Alan Fincham steps into the role of Business Development Executive for Central England.
Virgin also announced several new sales team hires across Europe, Australia and New Zealand.
To celebrate a record-breaking year, Virgin Voyages launched a new Black Friday and Cyber Monday: Buy one Sailor, get the second 80% off, plus up to a $400 Bar Tab.
The offer applies to all voyages, including the brand’s popular Eclipse Voyages, Panama Canal sailings, and new itineraries exploring Alaska.
