Florida Gov. Ron DeSantis signed an authorization for Visit Florida, extending its life as the state –funded destination marketing organization through October 1, 2028.
The proposed budget for 2022-2023 includes $50 million to fund Visit Florida’s marketing efforts. It received $80 million for the current fiscal year, which included $30 million in federal stimulus money.
The agency has been applauded for its efforts to accelerate the tourism recovery during and the Covid-19 pandemic.
