Visit Glenwood Springs, the tourism department of the Glenwood Springs Chamber Resort Association was recently awarded as the winner of the Governor’s Outstanding Community Tourism Initiative for the 2020 Glenwood Gold Visitor Stimulus Initiative.
The award was presented at the recent Governor’s Tourism Conference held in Pueblo, Colorado.
The annual awards honor individuals, and organizations that greatly contributed to the advancement and innovation of Colorado’s tourism industry.
“The last 18-months have been a trying time for the tourism and hospitality industry, and ‘true grit’is a very apt name for this year’s conference,” said Courtney Frazier, chair of the Colorado Tourism Board and executive director of the Colorado Dude & Guest Ranch Association.
“Our industries continue to rebound and adapt to new ways of doing business.”
Through its tourism department, the Glenwood Springs Chamber Resort Association awarded 1,000 guests with $100 in the Glenwood Gold community currency.
Many businesses such as lodging properties, restaurants, and retail businesses in Glenwood Springs signed up to accept Glenwood Gold.
There was no cost to the businesses, and each received 100% of the face-value of the community currency.
The Glenwood Gold Visitor Stimulus Initiative was funded by $50,000 from tourism promotion reserves as approved by the Glenwood Springs City Council and was matched through CARES ACT funding by the Garfield County Commission for a total of $100,000.
Guests who booked a minimum two-night stay with a Sunday through Thursday check-in at a lodging property within the Glenwood Springs qualified for the promotion.
“While Visit Glenwood Springs was proud to be acknowledged for the Glenwood Gold Visitor Stimulus initiative, it was even more gratifying to know that we helped to inject the local economy with a significant boost during an exceedingly difficult time,” said Lisa Langer, Director of Tourism.
