Visit Malta has signed a deal with Manchester United to promote the destination among its global fan base.
The Maltese Tourism Authority will provide attractive travel offers exclusively for Manchester U supporters.
Visit Malta will get strong exposure during home matches and on the club’s digital marketing channels, social and printed media.
Malta’s Tourism Minister Dr Konrad Mizzi said: "We are working on several initiatives to increase Malt’s brand awareness to attract tourists from new, non-traditional markets, attract more foreign direct investment and businesses, as well as increase Malta’s visibility around the world.
"This partnership complements our tourism strategy to consolidate our traditional markets such as the UK, whilst targeting new markets from the Eurasia region, where Manchester United holds a very strong following."
