National tourism agency VisitBritain/VisitEngland has chosen Birmingham as the location for its new headquarters from April 2024.
It picked Birmingham due to its international and UK transport links.
VisitBritain/VisitEngland also cited its successful working relationship with the Birmingham, Solihull and Black Country LVEP (Local Visitor Economy Partnership).
The region helped to deliver the UK’s most popular Commonwealth Games in 2022.
The West Midlands Growth Company, supported VisitBritain/VisitEngland throughout the competitive process.
It will continue to assist the tourism body during the coming months by securing office space and sourcing local talent.
Neil Rami, VEO of West Midlands Growth Company, said: “VisitBritain/VisitEngland’s decision is testament to the well-evidenced talent pool, connectivity and business support.”
