VisitBritain is hoping to tempt more tourists with a new ad campaign featuring the ‘sounds’ of Britain.
The new £2.5 million ad, which will be used in TV and online advertising across the world, will feature the pouring of a cup of tea, a black cab beeping and the chimes of Big Ben.
It will launch across key markets USA, Brazil, China, India, Gulf states and throughout Europe from today.
The digital version is interactive allowing users to create their own personalised advert and itinerary of GREAT Britain. They can also share their itinerary with friends via Facebook Twitter and Weibo.
Joss Croft, marketing director at VisitBritain said: "We want to involve people in creating their own British experience – first online where they can become the director of their own bespoke tourism ad, and then in reality following their individual journey across Britain according to their own interests and inspirations.
Traditional British sounds and activities are set against Rudimental’s hit soundtrack, Feel the Love.
Other attractions to feature are a Dartmouth Steam Train, the sound of a Wimbledon tennis crowd, the buzz at LoveBox festival and the striking medieval fortification at Caerphilly Castle.
