VisitBritain hopes to attract more international visitors to its stand at WTM this year through a partnership with BITOA.
BITOA members including De Vere Hotels, Evans Evans Tours and Hoseasons will join England’s regional tourist boards on the stand. They will take meetings with international buyers and showcase their product.
BITOA represents 250 inbound tourism organisations in the UK including tourist boards, tour operators, heritage sites and transport companies. 16 members have so far signed up to join the VisitBritain stand.
WTM is being held on November 8-11 at ExCel in London’s Docklands. It is the 25th anniversary of the event and the third time it has been held at the Docklands since the move from Earls Court.
Report by Ginny McGrath
