VisitBritain touts the value of business events

Wednesday, 18 Sep, 2023 0

VisitBritain has showcased the economic importance of the business events sector.

It hosted its first ‘Ambassador Reception’ to recognise city sector and academic ambassadors who help secure new international business events in Britain.

The reception, held last week, brought together 50 attendees including cities, local ambassadors, industry stakeholders and representatives from the Department of Culture, Media and Sport.

British Tourist Authority Chairman Nick de Bois CBE highlighted the importance of ambassadors and their cities in securing new business events.

Two panel sessions were also held.

The first welcomed three city convention bureaus, Glasgow, Wales and Leeds, to discuss their ambassador programmes to secure new business events.

The second panel saw three city ambassadors from London, Sheffield and Edinburgh discuss their experiences of working in partnership with British cities.

They discussed the impact of these events in their regions.

President of the European Society of Association Executives, Mike Morrisey, shared his thoughts from international perspective.

Chairman of the British Tourist Authority Nick de Bois CBE said: “This was a hugely valuable opportunity to connect with industry representatives who have played a crucial part in the recovery.”

It is important that we come together to recognise the enormous value of our business events sector and the critical role our cities and ambassadors play.”

The event finished with a networking session.

Learn more about : Visit Britain ( N. America ) Visit Britain ( Asia Pecific ) Visit Britain ( United Kingdom )

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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