VisitEngland has appointed James Berresford as its first chief executive.
Berresford is currently director of tourism at Northwest Development Agency.
VisitEngland chairman, Penelope, Viscountess Cobham, said: “I am absolutely delighted that James will be joining VisitEngland at such a vital time in the development of the organisation.
"His experience of the regions, both in the North West and with the totality of the Regional Development Agencies will be invaluable as we formulate our national strategy with our key partners.
"In these demanding times, James will bring drive and energy to our team as we help to maximise the opportunities to grow the visitor economy.”
Berresford added: "While the current economic climate presents challenges to our industry, a real opportunity lies in that fact that significant numbers of Brits are considering replacing last year’s overseas trips with a holiday or short break at home this year."
by Bev Fearis
