VisitScotland has joined forces with TripAdvisor in a bid to raise the profile of the destination.
The national tourism organisation is providing online content for TripAdvisor’s Scotland destination page to help drive more visitors to the page.
Scotland is the first European destination to develop this kind of collaboration with TripAdvisor and will support the partnership with digital marketing, including an enhanced website, mobile capability and other key digital projects.
The campaign will target key inbound markets for Scotland, including the UK, France and German.
