The British Travel Awards shortlist for 2010 has been announced and more than 100,000 consumers are expected to vote within the next few weeks for their favourite company.
The BTA Awards programme is the biggest of its kind in the UK and both the compilation of the shortlist and the voting is scrutinised by independent auditor Deloitte.
BTA’s chief executive officer Lorraine Barnes Burton said: “Shortlisted companies are to be congratulated but they shouldn’t just rest on their laurels.
"Now is the time to lobby for votes by emailing happy customers and having a click through voting button on all internet collateral and correspondence.”
The award winners will be announced on November 4 at a gala dinner taking at the Battersea Evolution in southwest London.
By Linsey McNeill
