Carnival Cruise Lines says its re-engineered Web site is designed with agents in mind.
The new portal, bookccl.com, provides agents with a one-stop” shop to meet their needs, the cruise line says.
“More travel agents are complementing their business with an internet presence and Carnival’s enhanced bookccl.com portal provides an even greater variety of information and proven tools to help service their client’s needs,” said Bob Dickinson, president and CEO, Carnival.
Among upgraded features is a new “marketing resources” area with downloadable advertising slicks, radio promotion scripts, group sales forms and other tools.
New features include enhanced site navigation, streaming videos, personalized content tailored to each visitor, and more 360-degree “virtual tours.”
The site also includes a comprehensive new search engine, detailed port of call and shore excursion information, updated pricing and other features.
Carnival says it emphasizes the importance of travel agents by hosting the only cruise industry Web site that aligns guests’ booking information with their travel agency contact information on the navigational bar.
Report by David Wilkening
