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Website revamp boosts online hotel bookings
Marston Hotels has claimed a rise in online bookings since redesigning its website.
During the first nine days of the site going live from July 17, online bookings rose by 26% compared to the same period in July 2005.
The site www.marstonhotels.com includes new online booking systems for accommodation and conference rooms, interactive and satellite maps of each of the independent group’s 12 hotels and downloadable brochures.
Other functions include a real-time conference and event booking facility, enabling customers to check availability and make provisional or confirmed online reservations within minutes.
Marston Hotels director John Cotter said: ‘We wanted to think of everything our customers could possibly want to know, from pinpointed satellite views of each hotel, right down to information about the treatments and products we use in our spas.
“The website’s new ‘Allocate’ accommodation booking system, designed by Kent-based Airspace Software, guides customers quickly and easily through the reservation process, displaying a summary of their booking on-screen.
“Relaunching our website is an integral part of our current multi-million pound investment programme, which includes major upgrades and refurbishments at our hotels right across the UK.”
Report by Phil Davies
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