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Which are the world’s leading car rental brands?

Thursday, 2 August 20073 min read

A: Enterprise has a clear lead in the global car rental market, followed by Hertz and Avis Budget Group.

Global Brand Owner % value share 2006
Enterprise Rent-A-Car Co 21.0
Hertz Corp, The 15.6
Avis Budget Group Inc 10.3
D’Ieteren SA 6.8
Vanguard Car Rental USA Inc 6.7
Europcar International SA 5.3
Dollar Thrifty Automotive Group Inc 3.8
Dollar Thrifty Automotive Group Inc 3.8
Sixt Leasing AG 2.5
Toyota Motor Corp 2.3
Orix Corp 1.2

Source: Euromonitor International
Travel and Tourism Research from Euromonitor International