The Clayoquot Wilderness Resort in Tonfino has started asking its “glamping” (glamorous camping) guests) to design their own vacations.
“We are saying to clients who are calling: ‘make us a deal’,” says managing director, John Caton. “ Sure, it may be easier to offer everyone four nights for the price of three, or a big discount, but for many of our guests, a personalized value add can make a difference on whether they come this year or stay at home.” He adds:
Money isn’t their biggest motivator but additional experiences or making their trip easier may be.”
He says this is a time when value-based travel is being emphacized Assuming the resort it is a success, others will want to use it as an example of today’s marketing.
He suggested one example is families who want to bring grandparents along to share the experience with grandkids. Some guests stay free at Clayoquot Wilderness Resort.
The resort is also willint to pay for airline flights and urges all guests to talk to them about specific requirements.
Typically, rates at the eco-luxury resort start at CDN$4750 (US $4265) for a three-night, four-day experience beginning in May, for a season that lasts through September. Four-and-seven-night packages are also available, as well as group and children rates. More information on the resort can be found at www.wildretreat.com or by calling 1-888-333-5405.
Report by David Wilkening
