Will new '.travel' domain names make a difference?

At the end of the day, its not the domain name that counts, but rather how well optimized you are with the major search engines, where 60+% of your web traffic will originate, plus the extent and effectively of one’s own eMarketing efforts that counts. For returning site visitors, they generally remember ‘.com’ or country specific domains, ‘.net’, ‘.info’, ‘.biz’, ‘.travel’… domain names.