British Airways chief executive Willie Walsh will give the keynote address at the Caribbean Tourism Organisation (CTO) leadership strategy conference in Barbados in October.
Walsh will also attend meetings with Caribbean ministers and commissioners of tourism during the conference, which takes place from October 9 to 12.
His keynote address will tackle the future of intercontinental travel and the importance of partnerships between airlines and the destinations they serve.
Walsh will also attend a fundraising lunch in aid of the CTO Foundation, where he will address university students and local business leaders.
Commenting on his forthcoming visit, Walsh said: “We have a long and proud history of serving the Caribbean stretching back many decades.
“I am looking forward to visiting Barbados to see how British Airways can continue to contribute to one of the world’s premiere tourist destinations and to discuss the challenges facing us.
““As the world emerges from recession, we must be careful to ensure that our policy-making – in regard to taxation and other matters – encourages recovery in all regions of the world, particularly those where international tourism is a critical mainstay of the economy.”
One of the highlights of the conference will be a BA-hosted dinner on October 10.
A new CTO chairman will be elected during the conference.
By Linsey McNeill
