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Wine club move by Flybe to boost ancillary revenues
Flybe is launching an online wine club in conjunction with Wines4business owned by Dragons’ Den entrepreneur Peter Jones.
Flybewines.com will feature exclusive content from wine expert and Sunday Express columnist Jamie Goode.
The deal is designed to bolster the airline’s ancillary revenues which have seen new developments such as FlybeCruises.
Marketing director Simon Lilley said: “In the same way that we have pioneered and innovated in other areas, this deal with Wines4business will mark the UK’s first ever low cost airline wine club.
“Not only does this venture offer a further dimension to the Flybe offering and our relationship with our customers, but will be another ancillary revenue stream to reinforce our market leading position.”
Jones said: “We hope that Flybe’s customers enjoy accessing a great range of wines and champagne at excellent prices, proving that there are in fact some frills and perks associated with low-cost flying.”
by Phil Davies
Phil Davies
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