The legacy of this year’s World Cup might be that the likes of Rooney need to focus a little more on scoring on the pitch than off, but at least the tournament has yielded positives for Acacia Africa.
The operator has seen a rise in South Africa bookings, particularly its seven-day Coast to Cape Town trip and its new 13-day Trek South Africa and 11-day Kruger, Lesotho and Battlefields safaris.
Marketing director Heath Ashcroft said: “The World Cup media focus has generated increased demand for the country as a whole, but more importantly it has opened up some of the less well-known provinces including, Kwazulu-Natal.”
The operator has also seen a boost in interest in its overland holidays. It adds that compared to 2009 figures, it has also seen a significant increase in bookings on its 19-day South West Safari, 25-day Desert Tracker, 11-day Cape Desert and 43-day Kenya to Cape Town tour.
