Iceland’s budget airline has started selling flights to the US west coast from the UK from £139 ($199) one way.
WOW Air will fly to both Los Angeles and San Francisco from Lonon Gatwick and Bristol, starting in June. Flights to San Francisco will launch on June 9 and flights to LA will follow on June 15.
The flights will operate via Reykjavik. LA will be served with four flights a week and San Francisco with five, all year round.
Skúli Mogensen, founder and CEO of WOW air, said: "The addition of Los Angeles and San Francisco to our rapidly expanding network is a game changer for WOW Air as we cement ourselves as the industry leader in the ultra-low-cost long haul category.
"We always aim to be the cheapest flight provider on the routes we fly to and with the £139 fare between the UK and California we have accomplished this once again.
"Our low fares and service with a smile have been integral to our success and we expect that these new routes, at this price, will continue to excite guests from the UK and leave them asking where WOW Air will fly next."
WOW Air’s expansion to California follows the launch of transatlantic services from the UK to Boston and Washington DC in early 2015 and the announcement that the airline would begin flying to Montreal and Toronto in May 2016.
All flights operate via Iceland.
The carrier said its existing US flights are consistently 90% full. Departures from Bristol begin in May.
It claims that since its launch, industry-wide fares between Boston and the UK had dropped 14%.
