World Travel Market is launching a dedicated exhibition for the African region.
The first WTM Africa will take place on May 2 and 3, 2014 in Cape Town, South Africa.
It will be one of three co-located travel industry events at the Cape Town International Conference Centre (CTICC) that form Africa Travel Week 2014.
The others are IBTM Africa (Incentive, Business Travel & Meetings) and ILTM (International Luxury Travel Market) Africa, which will take place from April 28-30.
With more than six months to go exhibitors have started to sign up already, with confirmations ahead of target.
Exhibitors so far include Dreams4Africa and White Shark Projects.
Dreams4Africa director Mark Collins said: "WTM has the experience and recognition worldwide as good travel show organisers.
"There are so many new emerging markets that we are hoping WTM will attract a larger number of buyers from across the globe.
"Holding WTM Africa in Cape Town will attract interest locally and internationally."
White Sharks Projects sales and marketing manager Charmaine Beukes added: "With WTM’s excellent reputation for hosting successful trade shows, I am hoping that the same quality visitors that normally visit its exhibitions will be attracted to WTM Africa."
