The 2017 hurricane season wiped out about $741 million in tourism revenue in the Caribbean, according to a new report.
The Resilience and Recovery report from the World Travel & Tourism Council estimated last year’s two major hurricanes resulted in a fall of more than 826,000 visitors compared to pre-hurricane forecasts.
The report suggests it could take up to four years for the region’s tourism industry to fully recover.
"Crisis preparedness and response is one of WTTC’s strategic priorities. We are delighted to present this research which helps the tourism industry, both public and private sectors, in the Caribbean quantify the potential impact of the devastating hurricanes last year," said CEO of WTTC, Gloria Guevara Manzo.
Tourism contributes 15.2% of the Caribbean’s GDP and provides employment for 13.8% of its population.
The report, conducted by Tourism Economics, calls on governments and DMOs to develop strategies to minimize the impact of natural disasters which are likely to become more frequent in years to come.
"Timeframes for recovery can be significantly reduced when governments work alongside the private sector to implement policy initiatives that are supportive for travel and tourism growth and long-term resilience. WTTC strongly encourages these conversations," the reported said.
Frank J. Comito, CEO and Director General, Caribbean Hotel and Tourism Association said: "The need to demonstrate unity and leadership is especially critical in times of crisis. Actions need to be taken quickly in order to ensure a rapid recovery to those affected by natural disasters."
