Wyndham launching new economy extended-stay brand

Wyndham Hotels & Resorts is adding yet another new brand. It unveiled Project ECHO, which targets the economy extended-stay segment.

Wyndham has 50 hotels in the development pipeline over the next five years. The first Project ECHO is expected to open in 2023.

Wyndham has been developing Project ECHO since last summer and says economy extended-stay hotels have significantly outperformed all other segments.