Travel agents and operators can now incorporate Yahoo Answers into their websites through a white-label version of the technology.
The social networking technology enables consumers to ask questions online and receive answers from peers.
Yahoo Search Marketing regional sales director Richard Firminger said the service would enable travel companies to provide customers with the information they need on the spot.
Firminger was speaking at a Search Marketing and Travel event organised by Latitude Group and online travel recruitment firm puregenie.com
He said: “Your customers will thank you in droves and thank you with their credit cards.”
According to Firminger Yahoo Answers now has 100 million users worldwide and a large portion of that is based on travel.
By Linda Fox
