Car rental specialist Zest Car Rental has expanded its online presence with the acquisition of the Clarify Car Hire website.
The deal brings together two UK-based brands known for focusing on clear pricing, straightforward booking processes and customer-focused car rental services.
Zest Car Rental said the acquisition supports its long-term growth strategy while strengthening its reach among leisure travelers and travel trade partners. The company has continued to grow its international rental offering across key holiday destinations in Europe, North America and other global markets.
The move also enhances Zest’s trade distribution ambitions through its dedicated agents platform, which enables travel advisors to earn commissions on bookings while tailoring rental options to clients’ specific travel needs.
Company executives described the acquisition as a strong strategic fit, citing shared values around transparency, service and value for customers seeking hassle-free car rental experiences.
Clarify Car Hire has developed a loyal customer base through its simplified approach to car hire, flexible rental choices and emphasis on price clarity.
