A new hotel booking service for the AA has been launched with priceline.com-owned Active Hotels.
The joint venture will provide 2,000 out of 8,000 UK properties on the motoring organisation’s website with a ‘real time’ booking service.
Active Hotels partner sales manager Mark Fulton said: “We are delighted to be working with the UK’s leading motorist organisation and authority on UK accommodation. We look forward to offering our hoteliers an instant online booking facility via a quality distribution channel.”
The AA’s hotel services business manager Albert Hampson added: “Active Hotels was our partner of choice due to their extensive experience in the UK hotel market and flexibility of approach. We are committed to offering our loyal members a seamless online booking facility as well as welcoming new hotels to our growing portfolio of properties.”
Report by Phil Davies
