Aer Lingus CEO Stephen Kavanagh has announced the carrier will undergo a brand refresh in the New Year.
Speaking at APEX Expo, Kavanagh said the airline planned to unveil a refreshed brand identity in January, which will reflect the airline’s modern outlook and ambition to be the leading value carrier across the North Atlantic.
Last week, the company announced two new transatlantic routes; Minneapolis St. Paul in the US and Montreal in Canada, bringing the total number of North American destinations served by Aer Lingus to 15.
Kavanagh said: "Since joining International Airlines Group (IAG) in 2015, Aer Lingus has launched eight new direct transatlantic services to Los Angeles, Newark, Hartford, Miami, Philadelphia, Seattle and now Montréal and Minneapolis-St. Paul, marking the largest ever transatlantic expansion in our history.
"In the past three years alone, Aer Lingus has increased the number of destinations served from nine to 15 and has also added capacity on a number of existing routes.
"The two new destinations will add a quarter of a million additional seats annually to Aer Lingus’ transatlantic network which already carries 2.8 million guests annually between Ireland and North America.
"Our ambition is to be the leading value carrier across the North Atlantic and we will continue to add new routes and capacity on an ongoing basis over the coming years."
Aer Lingus flies from 18 regional UK airports, including London, Manchester, Birmingham and Edinburgh, via Dublin, to 15 transatlantic destinations.
