The cost of holidaying in some of the UK’s top resorts has fallen by just under 10%, according to research by Co-op Travel and Travelcare.
Compared with average selling prices in 2005, the resorts where prices have fallen the most are Exmouth, Bournemouth and Weston-Super-Mare.
The average selling price of a holiday in Exmouth fell 9.24% from £238 in 2005 to £216 this year, according to the research.
Head of Co-operative Travel Trading Group Mike Greenacre says the UK tourism industry is tempting back holidaymakers.
“The expectation is that the total number of UK holidays will increase this year, halting a pattern of year-on-year decline,” he said. “By offering better value for money, it seems that the tourist industry is succeeding in persuading holidaymakers to stay in the UK.”
Co-op Travel and Travelcare has launched an initiative to help the British travel industry to promote UK breaks.
“Along with VisitBritain we’ve created a UK Forum, which will allow us to help give the British tourist industry an extra boost,” said Greenacre. “Working with major operators such as Bourne Leisure and Superbreak we’ll look at new ways to showcase all the benefits that the UK has to offer.”
By Bev Fearis
