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Agents booking 83% of the total GDS rooms
Hotel revenue from travel agents increased by 13.3% from the same time last year, according to TravelCLICK’s eMonitor survey, which termed it the greatest jump in well over two years.
“Travel agent bookings remained the leading component of hotel GDS e-commerce for the first quarter of 2004, representing 83% of the total GDS room nights,” said Kristina Paider, director of marketing for TravelCLICK.
“Travel agents also produced more profitable bookings, with an ADR that is $34.32 higher than those which originate from internet sites,” she said.
She termed the findings supportive of the “ongoing recovery of business travel within the hotel industry.”
The study found hotel room nights booked electronically through GDS and key internet sites grew 9.5%. Revenue jumped 15.4%, as the average daily rate rose 5.3% compared to the first quarter of 2003.
Compared to the first quarter of 2003, the travel agent component of GDS bookings increased at a 6.9% rate in room nights and 6.0% in ADR.
Report by David Wilkening
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