Airbnb is introducing a new policy after complaints from black people that they are being discriminated against.
A study last year found black people are less likely to get rooms on the homesharing site, leading to a backlash from users and activists.
The campaign has gained momentum over the summer, thanks to the hashtag #AirbnbWhileBlack.
Many users said they had been told a particular listing was unavailable and had then seen the same place re-advertised on the dates they had requested.
This week Airbnb unveiled a new policy to tackle discrimination, designed with the help of US social justice group Color of Change.
It will see less prominence placed on photos and users being asked to sign an anti-discrimination agreement.
New technology will be introduced which means if hosts say a particular date is not available, they will not be able to offer the dates to different guests.
Airbnb staff will also receive anti-discrimination training.
In an email to users, chief executive Brian Chesky apologised for being slow to respond to the concerns..
